hey jo

stylish activewear for legs

British leggings brand Hey Jo London launched in the summer of 2012 as a direct response to the global lack of elegant, activewear leggings that offered fashion led colour.

Twelve months on Hey Jo was approached by Net-a-Porter to stock a capsule collection of the leggings in 6 colours; increasing to 9 colours from November 2014 due to the immediate success of the sales.

In January 2015 Harrods launched the largest retailer offering of Hey Jo leggings, stocking eleven of the fourteen colourways available. This allows customers the opportunity to experience first-hand the eclectic array of colours, the luxurious quality and the craftsmanship of the UK manufactured leggings.

The Hey Jo collection features three distinct styles: The ‘Classic’ – a luxurious chic look for a high-octane gym workout; the best selling ‘Cassini’ – perfect for an effortless sophisticated staple for legs, day or night, and the newest addition ‘Voyage’ - a bold two-tone style offering a fresh aesthetic.
All styles incorporate Hey Jo’s unique gold or rose gold zip detailing and branded pullers, both on its lower back money pocket, and on the ankles (Cassini & Voyage only).

“Hey Jo celebrates active movement of the body in supremely comfortable style. We make beautiful, stylish leggings in fashion led hues, exclusive to Hey Jo. They are flattering to most women across a broad spectrum of ages. The design and manufacture of Hey Jo’s leggings ensure they are not pigeon holed as sports activewear.

They were launched with the supreme confidence in our belief that women wanted something more desirable than black, or fluorescent dayglow. The beauty of our leggings is that they truly combine with every woman’s wardrobe.” says founder Joanne Admiraal.

Hey Jo perfectly fuses fashion and sport by creating versatile coloured leggings. They are made from the finest Italian jersey incorporating the latest high-tech functionality including muscle control, quick drying, anti-chaffing, two-way stretch and supreme breathability material.

The colour offering comprises of 18 confident hues ranging from Jet black through Miami pink and Mikado yellow to Cinnabar red. Celebrity fans include Sienna Miller, Victoria Beckham, Rosie Huntington-Whiteley & Gwyneth Paltrow.