GUESS SS 2016 COLLECTION
The Guess Spring‐Summer 2016 collection reverberates with picture‐perfect images of the most beautiful beaches in the world, from the Brazilian Copacabana to the French Riviera and on to Italy’s spectacular island of Capri, in an exciting journey revealing new fashion‐forward perspectives.
MAIN COLLECTION THEMES
This tropical city look is designed for globe‐trotting It‐girls with a sporty yet glamorous dress sense and draws inspiration from the pulsating energy and smart vitality of the famous Rio de Janeiro beach. The garments, marked by iconic body shapes and figure‐enhancing technical materials, are enlivened with tropical prints, leopard motifs and botanical inspirations. The hues, from paradise green to frozen papaya and pink cocktail, call to mind the pop colours typical of Brazil. For him, a style‐conscious sporty look features 70s‐inspired geometric patterns underscored by bright coral reef colours,
with charming results.
Under the scorching sun of the French Riviera, the Guess woman stands out as an icon of pure femininity, ever seductive in flowing, embroidered silk and striped lace dresses. Irresistibly French are the fleur de la mer and BB gingham all‐over prints, while unmistakably Mediterranean are the sun‐kissed earthy colours combined with mandarin flower and Riviera lilac. A relaxed and playful mood pervades the menswear, marked by ultra‐light technical fabrics for utmost comfort.
All‐over leaf prints are paired with refreshing sorbet colours such as pink sky and Atlantic blue. Another Riviera, this time in Capri, is the perfect island destination. The sensual beach look is underlined by natural fibres such as silk and cotton, macramé lace and broderie voile, while bright‐coloured prints culminate in an explosion of flowers. The casual and fresh look for men centres on comfortable yet stylish Bermuda shorts, sprayed polos, and slub cotton and linen tees. Parrots and jungle patterns heighten the sense of freedom, while colours such as blue river and Maldives blue mirror the island's crystal clear waters.
Even in the hottest season of the year, the Guess denim collection offers fresh ideas for a unique style. Ever flattering, denim guarantees a perfect fit and a fabulous look by day and by night. The 70s‐style hippie flair revives in flared jeans and brightly coloured models, while an “athleisure” attitude is reflected in pieces that mix technical powerstretch fabrics with trendy details such as mesh inserts and shiny surfaces. Riviera glam is accentuated by enchanting indigo Sangallo dresses and the explosive sensuality of shape‐up and push‐up jeans. With summer in full swing, denim embraceslightweight fabricstoned down from faded blue to raw white, for casual‐chic outfits.
The year 2016 will see two new groundbreaking lines. The skin‐friendly Jeancare collection provides skin moisture and a body slimming effect thanks to a revolutionary finish introducing a unique blend of gingko biloba extracts, minerals and vitamin E. Moreover, the publication of the first Guess sustainability report will be celebrated with an iconic energy‐ and water‐saving denim eco‐capsule for men and women featuring recycled components.