“INTENTIONALLY ___________.” was created in 2014 in Los Angeles and shares roots between California and Brooklyn, New York. This lifestyle brand was created by young tastemaker and shoe veteran Ty McBride, whose talent has put some major shoe brands on the map. With this solo project, the intention is simple: to create shoes which inspire you to take your own personal style to a new level. Each shoe is meant to work with its owner’s favorite fashion staples and personal twists. Ty’s line is here to build upon what you already love.
The “INTENTIONALLY _________ .” client is not defined by social norms, nor detoured by gender expectation. While McBride admits he has style inspirations, influencers and an even bigger list of crushes, his true intention is that within each purchase you find a piece of yourself. When asked about the main themes you’d see in his collection, McBride smiled and said, “I love a streamlined combination of very dumpy silhouettes, unpretentious pieces with inspirations from menswear, vintage and using interesting materials to update and twist classics.” Adding, ”I want to change the game.”
With creations from the Far East as well as the artisanal shoe regions of southern Spain, “INTENTIONALLY ____________ .” has set it’s sights high, with goals in all the global markets. The brand'sfirst launch hit retail outlets in early 2015, you can expect new looks for all four seasons in top specialty stores, boutiques and websites across the planet. A complimenting bag line will be introduced for Fall 2015. McBride is currently working in his LA studio on SS16 and promises a few surprises and some highly anticipated updates.
For more inspiration from the brand please follow us @iamintentionallyblank.