Kaffe is for women of all ages
Kaffe stands for good design, relaxed fashion, great quality, and a modern look that appeals to a wide range of women of varying ages. Certainly, Kaffe plays along with the prevailing trends of the current season, but they are toned down and appear as details on the clothing rather than the main idea.
Kaffe clothes are quite feminine in their expression with some fine and romantic details. Denim is a Kaffe fabric too, and serves as a fresh contrast to the femin¬ine and romantic side. Mix and match are keywords for women who wear Kaffe, and for the customers, i.e. the shop owners, there are some special advantages in store as well.
Customer benefits
The company behind Kaffe, Kaffe Clothing Company, stands for great flexibility and cooperation.
The customers are guaranteed monthly deliveries, which gives them a means to constantly intro¬duc¬ing new styles and presenting themselves as sharp and innovative. At the same time, they only have to purchase small assortsments at a time. They are allowed to make their own choice from a small selection of colours and from two size assortments.
Traffic campaigns
’Traffic campaigns’ are another Kaffe speciality. The customers are offered four traffic campaigns a year, each of them consisting of a couple of styles that, due to a reduced mark-up on both sides, are sold at extremely low market prices to promote the sale. They are meant to practically pull¬ the end users into the shops. The traffic campaigns are always delivered with ready-made marketing mater¬ial attached – to make everything as easy and convenient for the shop owner as possible.