In Smash we abhor boredom, and we think every woman deserves to dress in an original way every day of the week without going bankrupt. We like women who are spontaneous, uninhibited, free-thinking and fun, and who try to escape the monotony of fashion. And since we like them, we want to dress them according to their spirit, the spirit Smash
With this in mind, each collection is designed to contain unique and fresh designs with a wide variety of options to choose from and with a very clear objective: it has to be affordable. The Smash woman is our inspiration and thinking of her, the graphic designers and fashion designers share their creativity and work hand in hand to reach the key point of our success: prints, illustrations and original patterns that are our signature features. A signature that also transmits a fresh, different and youthful communication focused in the online media to promote our cheerful and optimistic spirit.