Lendvay&Schwarcz

In the early decades of the twentieth century, in Montegranaro, a little city in the Marche region, immediately after the First World War, Adelio Franceschetti, grandfather of the current owners of the Calzaturificio Franceschetti, started men's shoes production, completely handmade in the workshop downstairs.

His two sons, Annibale and Ugo, soon joined him in the shop and at the end of World War II Adelio established, with their support, the company "Calzaturificio Adelio" of Franceschetti Brothers. They carried on the production of shoes after the death of their father in 1957, changed location several times for their laboratory, until 1965, when it was inaugurated what today is the base of the Calzaturificio Franceschetti. In 1983, with the transition to the third generation, the current company was established under the name of Calzaturificio "Franceschetti Srl".

The key to success was that it had always produced a high range of shoes, mainly in leather, characterized by double-stitched with blake rapid method, hand milling, cladding and colors of leathers always handmade, as befits to the greatest bottier masters. A peculiarity characterizes each brand: the natural tendency of the master craftsmen of the Calzaturificio Franceschetti to excellence and attention to details.

The brand "Lendvay & Schwarcz" draws its stylistic and technical inspiration from the ancient Austro-Hungarians shoemakers, once masters in this field. The name is ideally related to a specific type of shoe: foot lasts with rounded tips, turned slightly and punctured with repeating patterns, characterized by double stitching blake rapid, allowing the shoemaker to remove the sole and resole it several times.

The name "Lendvay & Schwarcz," preceded by the German word shoemaker (Schuhmacher) and followed by the words "since 1878 Vienna-Budapest-Trieste", intended to evoke the glories of the Austro-Hungarian Empire and Central European culture, even now as symbol of a cultural identity synonymous of nobility and elegance.