LES BENJAMINS

WE LIVE FOR TODAY
WE WORK IN TOMORROW
WE HONOUR OUR PAST
WE CREATE OUR FUTURE
WE PLAY WITH ICONS
WE TELL IT LIKE WE SEE IT
WE ARE AWAKE
WE ARE SCEPTIC
WE ARE SMART
WE ARE CONTRAST
WE ARE CHANGE
WE ARE ISTANBUL
WE ARE LES BENJAMINS

Benjamin Aydin was born into the fashion industry... it’s in his blood.

His family were jersey experts who set up a fashion company in Germany. They then established a textile factory in Istanbul, bringing German head, systems and process to marry with Turkish hearts and hands. The factory in Istanbul thrived.

Benjamin wanted to take this DNA and his love of fabrics and design to the next level. To move on from producing beautiful garments for other important fashion brands to doing it for himself.

With this in mind, Benjamin and his friends, ‘Les Benjamins’, decided to create their own brand, inspired by the ideas and attitudes of ‘Les Juenes Turcs’, a group of young intellectual dissidents who believed in ‘Union and Progress’ at the time of the Ottoman Empire.

That spirit and attitude inspires the Collections we see from Les Benjamins today... Something Old. Something True. Something Borrowed... All Ways New.