L’HERBE ROUGE, a flourishing business.
Experienced professionals of art, fashion and management have decided to use their skills for a greater respect of humans and nature. Their goal is to create a new business model in phase with present and future challenges.
The LEADERS :
Thibaud Decroo, 15 years of experience in fashion as director of collections is the founder of the brand created in June 2008. He is mainly in charge of product design, research & development and administration.
Arielle Levy, is a specialist in development of SMEs with high added value in the fashion industry. She joined L’HERBE ROUGE in September 2010 to accelerate development and bring her experience of management, gained over 15 years in French companies recognized for their expertise or subsidiaries of international groups. She supports the development, marketing, communication and human relations.
David Brasquies, formerly the consulting engineer in the Renault design department was involved in the creation of the company. Until September 2010 he took charge of creating the website and the development of communication tools in his free time. Since September 2010 he has been working full time in the company and is responsible for production, logistics, information systems.
The process of creation is collective and interactive. It responds to the strategy that puts eco-design at the heart
of creation. L’HERBE ROUGE relies on external collaboration fed by other artistic horizons:
Eliz Dream, picture board, www.cecilebortoletti.com
Charlie Bouffart,board design, www.davidduboisproduct.com
Frederic Teschner, identity, www.fredericteschner.com
Mickael Fabris, design boutique
Alice Heart, artistic advice, www.messageidthemedium.com
Elise Redel, fashion design, graduated Atelier Chardon Savard
Jocelyne Pillon, designer
L’HERBE ROUGE creates an urban and poetic fashion with contemporary design where the real aesthetic combines beauty, quality, ethics and ecology with fair and accessible prices. L’HERBE ROUGE is committed to eco innovation on a daily basis for its creative products, respectful of nature and man.
The innovative materials are from organic farming, recycling or from materials that have measured eco qualities (tencel). Treatments and ecological components are respectful of nature (without harmful dyes, water reprocessing) and manufactured according to standards of fair trade. Social insertion and use of know-how in Europe are also a priority.
A unique concept
DESIGN - WELL-BEING - SUSTAINABLE - QUALITY – FAIR PRICES
Environmentally friendly materials
Quality of materials and finishes
Water consumption and reduced energy
Reduction of CO2
We are working on a design that allows you to buy better and less items of clothing and its components. It has the following characteristics:
Predominance of form: refinement of cut, details, finishes ...
Features: changeable clothes with multiple uses, unisex, reversible clothes that can also be worn back to front...
Diversion: the materials may be worked from the inside or the outside
Association: to invent a new way to wear clothes, superposition and associations which create new possibilities of silhouettes combining looks to give a different appearance (false semblance of dress, of combination ...)
Innovative: fibers from bio-dynamic agriculture, creating new clothes from used clothing, digital printing, dyeing using organic grapes
Well-being: comfort, fluidity, temperature control, antibacterial, softness, durability, friendly communication (distribution of seed balls, sublimation of nature).