ADA + NIK
Ada + Nik brings together rebellious British dark matter menswear with Greco Roman Punk - Ancient ideals of masculinity fused with pre industrial revolution silhouettes and the spirit of 70's Punk.
In one year, the brand founded by London pioneers Ada Zanditon and Nik Thakkar, has become a much talked about new venture with celebrity endorsement from names including Miguel, Ghetts, Angel Haze, Miley Cyrus, Natalia Kills Zebra Katz and more.
The established industry tastemakers hold a combined 15 years of experience spanning work with Alexander McQueen, Gaultier, LVMH and more.
The brand has been described by press as “the most refreshing new menswear line to emerge in recent years”, “a start up sensation” and “the future of menswear” due to its unique, darker take on British fashion. Bold and yet commercially viable silhouettes typify the brand identity. Collections are produced in East London and feature intricate technical detail and use of innovative performance materials such as hydrophobic cotton and antibacterial sneakernet. Sustainable intelligence is key to material selection and to date bi-product leather, natural fabrics and waste reducing, energy conscious solutions have been integrated into the design process.
Ada + Nik has been featured in publications from the BBC World to The Telegraph, GQ to Vogue, L’Officiel to Interview Magazine, and Hypebeast to i-D.