Founded in 1995, Alternative began in Atlanta as a grassroots accessories company that quickly evolved into an apparel line focused on producing comfortable basic tees and sweatshirts.
By 2001, Alternative Apparel made Inc.’s “500 Fastest Growing Private Companies in America” list (550% growth in first 6 years). Within the next few years, Alternative opened its design studio in Los Angeles and then launched Alternative Earth – a line of eco-friendly, organic and sustainable apparel.
In 2013 and looking ahead, Alternative is evolving the brand in a new direction and expanding its sustainable and social initiatives. Alternative’s design studio and flagship stores are in Los Angeles, California. Corporate headquarters are in Atlanta, Georgia.
Who We Are
We are a fashion lifestyle brand that makes simply designed, easy-to-wear, eco-friendly apparel.
What We Are Known For
Comfort, simplicity and our commitment to sustainability.
Through innovative apparel design and involvement in purposeful causes, we aim to connect people, inspire creativity and catalyze change.
Our Brand Values
We believe in the ability to make a positive impact, inspire and empower individuals, and to be creative and playful in the process. Through our commitment to sustainability and community involvement, we encourage innovative thinking and being part of the solution.
Empowerment is confident, liberating, conscientious.
Impact is creating, making ideas happen, positive change.
Play is exploring, humorous, forever curious.
Our Design Principles
Alternative design is rooted in sustainable and eco-friendly practice. We believe simplicity is the key to modernity, comfort equals functionality, and innovation drives product development.