The Casely-Hayford house has been founded on two simple phrases: 'English Sartorialism' and 'British Anarchy'; phrases which embody key elements of the English character.
The House follows a tradition of adherence to the dress code which was first established in the 19th century, when, through adopting elements of attire from military convention and sporting pursuits, certain pointers came to define modern western dress. This timeless style has stayed close to the heart of the discerning 21st century man. Casely-Hayford has chosen to use these parameters to highlight the brand signature.
Craftsmanship is at the fore of the brand ethos. The skills of Master Craftsmen are utilised at every stage of the development process, to hone each product and employ original methods of construction, which continue an English discipline passed on from generation to generation. We nurture first hand experience of Savile Row tailoring methods and knowledge of traditional and modern making techniques to create a pure vision of understated elegance.
Casely-Hayford aims to fulfill the requirements of the international man who experiences and absorbs many influences, yet chooses to distil this knowledge by maintaining a quiet confidence. With this confidence he may sometimes prefer subversion over reverence. He savours the point where anarchy and sartorialism merge; his lifestyle reflects the Casely-Hayford fusion between sportswear and tailoring to create an unwavering statement of modern British style.