We want to be with you everytime you are ready to run. At the moment your dreams come true, whenever you travel to strange places. When you're at the beginning of adventures, we want to be with you for all the time to come like your old friends.
Originally there were 5 architects with many things that they each wanted to do and areas that they were each interested in.
In 2001 they began to select unique brand items over the internet and selling them on.
They took new pictures of the products themselves, and used these images along with detailed information about the products on an innovative online site to get the attention of people who up to then had no knowledge of many of these products.
They further expanded their business through online and offline shops, a cafe and seminars for those interested.
In October 2007, they launched ithinkso in the design item market, aiming to create products that were both stylish and reasonably priced.
The brand's name ithinkso was selected to demonstrate their commitment to acknowledge customers gradually more sophisticated and elegant needs, and to provide goods and services that customers could appreciate
they made a few promises when they launched the brand. first, they would reduce unnecessary processes in all planning and production stages. Second, they would consider the environment (by using recyclable packages9. Third, they would stick to essence of products.
These promises are very similar to three basic principles of architecture of space, interpretation of structure and devotion to essence of materials. normally, design that is basic and that people don't become tired of tends to be boring while unique design is less used and utilized. that is why it is said fashion items are sensitive to vogue.
TIMELESS DESIGN & CAREER DESIGN
As such, ithinkso begins from a basic principle of devotion to the essence and forms of products.
The brand boldly removes redundant design features but make sure that details necessary for the comfort of customers are added.
By using materials as they are without further processing them,ithinkso eliminates unnecessary processes.
Each product also has a design story about the product’s orgin and how it should feel and be used.
The basic philosophy of ithinkso is to design products based on functionality and style, in a wide range of colors at affordable prices.
The brand always considers this philosophy before making its products.