SAMSØE | SAMSØE
Samsoe & Samsoe is a Danish fashion brand which history goes back to 1993 where two creative brothers opened a Samsoe & Samsoe jewellery store in the Latin Quarter of Copenhagen. After a short while the two brothers started designing and producing clothes, and the demand grew rapid and so did the company. In the year of 2000 Peter Sextus Rasmussen and Per Ulrik Andersen bought Samsoe & Samsoe and since then they have managed a company on the move.
The fundamental identity of Samsoe & Samsoe is based on a unique and recognizable Scandinavian design. Raw details, freedom and simplicity as well as tailored trends and tendencies of today.
The ambition is to develop an attractive, market-oriented and international design based on Scandinavian design traditions which are modified by the present trends and tendencies. The design is always connected to international fashion and the current portfolio consists of clothes, shoes and accessories for both women and men.
The vision is to be market leader within our field. With self-confidence and experience Samsoe & Samsoe has been able to run the success across the Scandinavian countries. Samsoe & Samsoe is viewed as an acknowledged and progressive brand all across Scandinavia, and market a modern and present design for an international market. The brand reflects personality, identity, credibility, innovation and quality.
The leadership style, the freedom and the democratic approach to the design is some of the fundamental drivers behind the company Samsoe & Samsoe.
The design is characterized by simplicity and personality. Freshness and identity are keywords in the Samsoe & Samsoe design. The colour palette, the details and the graphic prints in the design are recognizable.
There are very few rules to adhere to when a Samsoe & Samsoe style is designed.
In its own way a typical Samsoe & Samsoe style has a build in positivity and is based on future trends. The design attitude is Scandinavian with an original identity, freshness and a lot of raw details.