Louche

Embrace love, life, laughter and JOY 24 Hours a Day, 7 Days a Week!

JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. A quietly eccentric and achingly cool Brit stamp marks everything from JOY’s bespoke store interiors to its lovingly curated collections.

Celebrating individual style and expression, the in-house design and buying teams are on a mission to provide feel good fashion and assist you in creating a stand out look that is uniquely yours. Amongst a tempting range of handpicked brands is JOY’s principal label Louche; designed-by women, for women to indulge sartorial fantasies with exclusive style and vintage flair.

Louche is more than a brand, it’s a lifestyle embodied by the women that design it and the women that wear it. A signature style of vintage inspired chic, classic design and enduring femininity, Louche is a label of love.