The year is 2011. Stylist Karin Anna Biedert and fashion designer Bea Capdevila give up their eternal quest for the perfect Coat they’ve always dreamed of and never found. Instead, they make a decision to design it themselves and in the process, they create their label La Première.
The Coat is a key piece of every wardrobe. It gives the wearer confidence and presence. Not just for one outfit or one season, but forever.
The Coat is constructed of warm, soft Styrian “Walkloden,” made from the wool of mountain sheep. This weatherproof fabric was first crafted in Austria in the year 1888. Pure silk and wool batting line the sleeves and back of The Coat.
Even the production process of The Coat is stylish – and ethical: The Swiss-Bosnian family owned operation “DEC.13TH” fabricates each piece by hand, in fair working conditions.
La Première will release a limited edition Collection in new colors each Fall/Winter season, making every winter exclusively beautiful.