As a child, designer Noemi Ivanova dreamt of becoming an interior designer. Her dreams of interior design were put on the shelf after an internship at an interior design company, where Noemi realized that most jobs concerned office environments and public spaces.
Instead, she started making lingerie. Founding her own label, Made by Noemi, in 2004 with the vision of combining fashion, function and style into lingerie. She wanted to give women an alternative to all the push-up-bras and g-strings that were the norm at that time in Sweden.
The inspiration and the way of thinking behind her work still originates from interior design, and in her home the interior design magazines receive most of her love for magazines. The constant interaction between function and style when it comes to furniture and interior design is what motivates her and inspires her to create lingerie that follows the same line. Everything that is beautiful also has to be functional and possible to enjoy in daily life.