Mehtap Elaidi opened her first atelier / shop in April of 2000. She managed to create a long list of loyal clients in a very short time. Her trendy designs along with experimental cuts became the brand’s trademark.In 2003, she opened her second shop in Bostan Sokak, Nişantaş and started showing her collections at international fairs.
Mehtap Elaidi who defines her clients as women who prefer to live her own choices and use trends instead of following them,also contributed to concept design projects.
Mehtap Elaidi collections are sold in İstanbul such as Gizia Gate ,Beymen,Brandroom,Midnight Express and in various sales points in Lebanon, Morocco, France, USA, Dubai, Saudi Arabia, Kuwait and Bahrain, England, Spain, Japan, Italy, China, Korea..
Mehtap Elaidi is also acting as the president of Turkish Fashion Designers Association and is actively working in various operations of the Association.