The brand was created in the early 1980´s by the Dalmau brothers, Custo and David, upon their return from an extensive trip that took them around the world. Throughout their journey they discovered not only new landscapes but also the most diverse manifestations of art, culture and philosophy. One of the most surprising things they encountered was the Californian lifestyle, expressed in the look of the surfers living in the southern part of the state, as well as the traditional psychodelia in the north. They were also impressed by the colorful and innovative fashion they found there, and particularly a style of t-shirt that did not exist in Spain at that time.
Using this base as their point of departure, the brand was launched under the name of Custo Line. The Dalmau brothers set to work learning all they could about the techniques of screen printing and its finishings, although particular attention was given to the area of graphic design. The firm continued to evolve its designs and increased the quality of its production. Oer time, the use of color combinations and printed patterns grew in innovation, boldness and sophistication. It can now be said that Custo Barcelona exists as a style in itself, which, to a certain degree, suggests a particular way of looking at life.
CUSTO BARCELONA TODAY
Custo Barcelona is a consolidated brand which from 1997 is showing its collection at the New York Fashion Week. Innovation and creativity are the base for its iconic style known for the use and mix of graphics and color. Its undeniable success has been recognized not just by the public who buys the clothes but by the fashion professionals as well as the media. Back in the 90s, Hollywood stylists were seduced by a certain kind of tops that made a difference for the stars. Bridget Fonda used a Custo Barcelona style in Tarantino’s Jackie Brown, followed by prime time comedies such as Friends or Sex and the city.
After that, it was Julia Roberts who started using them in her private life, once she used them in Notting Hill and Runaway Bride. Now different celebrities, from Charlize Theron to Antonio Banderas, use Custo Barcelona both in their professional and personal lifes.