Minimum was founded in 1997 in Denmark and quickly progressed to become one of Scandinavia’s most popular fashion-labels. The brand’s name “Minimum” is a perfect reflection of it’s minimalistic and modern scandinavian style. It develops and designs progressive young international male and female fashion with a twisted scent of Scandinavian coolness. Always with a seasonal look and commercial twist. Minimum is the perfect brand for customers that seek to challenge conventions and want a rapidly changing fashion style.