Mitchumm was born in 1976 on the West Coast in Manhattan Beach, next to Los Angeles. Its primary production is that of printing T-Shirt and Swimmingsuits with exclusive sketches, mainly allocating for Wave Surf and other typically Californian sports like Windsurf, Skateboard, Mountain Bike, Beach Volley and, nowadays also Snowboard, with its collection of exclusive and prestigious quality. In that epoch Mitchumm receives a lot of success and it’s so that, during a trip in the far 1980, the vertexes of the firm decide to begin a world escalades distribution... infact in that same year has been signed a "gentleman agreement" to import T-Shirt on the market, at first only Italian, and in a second time, also European. And it’s a great success! The brand Mitchumm is the first one and the only American brand of the segment to have cared in Europe. The brand with the 2 Palms! They import T-Shirt, but also Mountain Bike (the first ones on the Italian market), Surf and Handcraft windsurf. In the next years the collections become larger and the Brand is acquired for an independent management of other articles. Shirts collections (more known with the Brand "GOLF") and Beach Wear are inserted besides pants and jackets. The Brand is aspired by the demonstrations of windsurf of that epoch, also because it’s practically the only one to have a Manager that also participates in the regatta as athlete, moreover with satisfactory results. We remembers the sponsorship of the “Saint Moritz Windsurf Marathon” up to the “Regatta Longa” during the golden years of Windsurf on the Lake of Como (Italy). Mitchumm also dressed numerous crews “from the head to the feet", from the old classes I.O.R. to adjourns I.M.S. of today, besides numerous and winning boats of that epoch from regatta as the “Cigno Nero”, “Conte Bernardi”, “Bumble Bee”; besides Black Swan receives the prize as "Best Look Team" to the regattas reserved to Classic Boats of Montecarlo and Saint Tropez. In few words it’s a success that lasts in the time!! Nowadyas it is also present with the two Flagship Stores MITCHUMM placed in the Como historic towncentre , that boasts an international clientage. Today, the American brand proposes a total look for the modern man, careful to the care of the details and above all to the service.
To disposition of the friends / clients there is also the "taylor made" service with the best fabrics selected by the principal Italian and English weavings for shirts and the man suits. Instead The woman collection is newly inserts with the same philosophy devoted to the man, as demanded to modern times: same fabrics generally devoted to the man, revisited and recreated on purpose for dressing the “Mitchumm Woman” with a splendid tayloremade shirt .
"The story goes on!" and Mitchumm grows with You. All.