MOMA

Every MOMA product comes into being in a real workshop, where every day craftsmen, artists, workers and designers share their own experiences.
Gigio and Daniele Gironacci fifteen years ago concluded with the sentence that “making shoes” was not their aim.

Who we are?
We are two craftsmen which hands get dirty and believe that: “… what is well made…” is not the perfect one. The product is for us what we have in mind and we can realize it testing new and old technics.
In our workshop, everyone who has creativity, can express opinions to pervade our ideas and products, almost never regular.

Where we are?
We are among the hills of the Marches. Is there something nicest in the world?
Ours is a life-choice, we get energy from ground, plain history and country talent.
We like thinking that everything we do is the evolution of something previous. Our processing draw inspiration from musty grapevine, mossy trees, rust and every other things that have a clear origin and an end. All our products are expression of a plain and direct history, that do not forget the previous experiences.

What we do?
We get our hands dirty.
We handle row materials, processing and technics as we look at doing by artists and countrymen; like them we realize a visual ideaFrom what get we inspired?
From a thought.
Midnight Over My Action. MOMA
We started our adventure with this sentence in mind. We think that there is a boundary line between tradition and originality, as also between the old and new day.
Both follow the same rules but in a different way. When we started to produce “used and dirty” articles, we did not think that we could create a trend-of-thinking. Our aim was only to wear products with an own experienced-personality as the wrinkles on a face or scars of a gash. They represent the personal history of a person.

How want we appear?
We present ourselves how we are.

What should happen visiting this website? We would like it as a meeting-place of every-kind of ideas. Maybe no-one will answer but surely we will gain by every experience.