In 2006 the first high-end collection dedicated to women carrying the Moncler brand, named Gamme Rouge, was launched with the aim of continuing diversification of the range of products from the viewpoint of exclusivity. The garments in the Gamme Rouge collection met the highest criteria in terms of quality, design and attention to production which the collection revolves around.
It develops garments– mainly jackets – around the criteriaof high quality, careful designingand the utmost care to production, all factors that typically define the world of haute couture.
The garments for the first Gamme Rouge and Gamme Bleu ranges were the result of specific studies that sought outstanding solutions from the stylistic and qualitative standpoint. They were made in Italy with a process carried out entirely by hand, which made it possible to guarantee the highest standards of quality for the finished product.
The origins of the name reveal its roots: indeed the Moncler brand was established about sixty years ago from an abbreviation of Monestier de Clermont, a mountain village near Grenoble in France. It was here that in 1952, René Ramillon and Andrè Vincent founded the Company, which was initially dedicated to sporting garments for mountaineering.
The first Moncler down jacket was made in 1954 and its outstanding technical performance made it an instant hit. The same year Moncler actually supplied the technical equipment for the Italian expedition to K2; in 1955 it supplied the French expedition to Makalù and in 1968 Moncler became the official supplier of the French skiing team during the winter Olympics in Grenoble.
In the ’80s Moncler garments became more diffuse, becoming a fully-fledged “fashion phenomenon” amongst younger consumers.
In 1992 ownership of the Moncler brand was acquired by the Pepper company, before transferring to Fin.Part S.p.A. in 1998. This company operated in the high-end clothing sector, and its aim was to create a reference point within the Italian luxury goods market.
In 1999 Remo Ruffini became part of the Fin.Part group with the role of Creative Director of Pepper, and began a process of repositioning the brand. This led to Moncler products becoming increasingly unique in nature.