A SARTORIAL SPIRIT
Established in Paris in 2003, Notify has rapidly made a name for itself as a luxury ready-to-wear brand, with particular emphasis on denim. With long standing experience alongside a Paris design school, its founder designer Maurice Ohayon has infused his collections with the sartorial spirit of yesteryear about which he is nostalgic and which, for him, is the very definition of true luxury.
At Notify, tradition and future combine to give a modern vision of the tailoring spirit. Continuous research into materials and comfort along with resistance tests linked to rubbing and wear and tear take creation ever further whilst preserving fundamentals. Since ever Notify tries to preserve the savoir-faire and guaranty all its collection 100% Made in Italy.
Maurice Ohayon is the revival man, embodying and guiding Notify’s visionary spirit. Inspired by the encounters and collaborations, such as Ungaro, Stella McCartney, K Karl Lagerfeld or Bonpoint, that nourish exchanges and set new challenges, he transcends the world of the product itself to conquer new creative spaces in which industry, craftsmanship and art unite as one.