“MP Massimo Piombo” embodies an exciting style message which conveys an intensity that captures and reflects contemporary desires, temptations and insights, in independent, timeless designs.
The fusion of yarns, colours, combinations and details, enhanced with striking accents, accentuates a joyful exuberance which applies both to the clothing and life in general. This new, sophisticated style symbolises our mission in the fashion world to nurture and foster people’s dreams and small indulgences because, as Massimo Piombo reveals: “I have always believed this profession challenges all that is mediocre or disheartening in our century.”
Following on from this perspective, and freed from mass distribution, our marketing strategy is almost that of a “Petit Club”, with a strictly limited selection of the most beautiful boutiques and stores in the world, in line with these values.
The distribution strategy also follows this perspective: almost aiming to create a “Petit Club”,
it breaks away from mass distribution channels through an extremely selective network of the most beautiful boutiques and stores across the world.