Nanushka is the childhood nickname of head designer Sandra Sandor. Born in Budapest, Hungary she graduated from the London College of Fashion, only to return to her hometown to establish the label. Through her collection Sandra aims to combine playful cuts and lush fabrics with elegance and comfort to create collections that exude a harmony which contrasts the overwhelming noise of the big-city experience.
Nanushka is fashion for the urban nomad, for those who are on the move but always at home. Though Sandra’s collections are finding new followers in every corner of the world and the brand is aggressively expanding into new markets, it is still based in Budapest, Hungary, where it recently opened its flagship store.
The store’s unique design received praise from over 250 design blogs from Moscow to Rio and whether to shop or just admire, it has become a must-see tourist destination.
PRESS RELEASE SPRING / SUMMER 2013
For her Spring / Summer 2013 collection designer Sandra Sandor explored the magical world of a classic Hungarian folk tale.
Világszép Nádszál Kisasszony, written by Benedek Elek, tells the story of a young prince who sets out to find and wed the most beautiful damsel in the world. Ignoring discouraging words, crossing the black sea, battling dragons and passing through the dome of the sun, the young prince finally saves her from her cocoon prison, a stem of reed.
A story filled with mystical symbolism, Sandra weaved the tale into her collection through her exceptional use of traditional cuts and fabrics. She also created a custom print for the collection that tells the entire tale of the young Prince, a print that shows up not only on fabrics but in gorgeous custom designed lace pieces. A gold, bronze, copper color palette and lush fabrics such as sheer cotton voile, pongee silk, jersey pleats and hand woven pieces create a world for SS13 that is uniquely Hungarian but unmistakably Nanushka.