Hamilton and Hare
Hamilton and Hare is a new men’s underwear and loungewear brand launched in London in 2012. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that.
Using the finest fabrics and an unprecedented attention to detail usually reserved for outerwear, the brand has set out to give underwear the respect it deserves. They believe in elevating underwear from functional basic to a more stylish, desirable item.
Designed in London and made in small-scale factories in England and Portugal, quality and fit are top priority. The brand has set out to take on the indistinguishable big-brand players and offer something altogether more inspiring in the long overlooked male underwear department.
The hero product is a unique tailored-fit boxer, a reinvention of the classic baggy boxer short with a more slimline, flattering cut that has been called revolutionary to those in the know. Featuring the finest two ply cottons, expert tailoring techniques and a real attention to detail, they really are a cut above.
The range also features luxury jersey soft stretch briefs and perfectly tailored tees in a subtle, masculine palette as well as their unique ‘house trouser’. Based on the same slimline cut as the boxer, these tailored trousers provide the perfect downtime attire – to take you from bed to breakfast and beyond.
Combining the finest cottons, jerseys and fleeces with modern tailoring expertise and a British understated style, the brand has already gathered a cult following to those in the know.