At the beginning of 2013 Moncler established a joint venture (51% Moncler) with the Allison group for designing, producing and distributing sunglasses and eyeglasses through the Moncler Lunettes collection. The collection’s products are distributed in Moncler single-brand stores, as well as a select network of opticians on an international scale.
The origins of the name reveal its roots: indeed the Moncler brand was established about sixty years ago from an abbreviation of Monestier de Clermont, a mountain village near Grenoble in France. It was here that in 1952, René Ramillon and Andrè Vincent founded the Company, which was initially dedicated to sporting garments for mountaineering.
The first Moncler down jacket was made in 1954 and its outstanding technical performance made it an instant hit. The same year Moncler actually supplied the technical equipment for the Italian expedition to K2; in 1955 it supplied the French expedition to Makalù and in 1968 Moncler became the official supplier of the French skiing team during the winter Olympics in Grenoble.
In the ’80s Moncler garments became more diffuse, becoming a fully-fledged “fashion phenomenon” amongst younger consumers.
In 1992 ownership of the Moncler brand was acquired by the Pepper company, before transferring to Fin.Part S.p.A. in 1998. This company operated in the high-end clothing sector, and its aim was to create a reference point within the Italian luxury goods market.
In 1999 Remo Ruffini became part of the Fin.Part group with the role of Creative Director of Pepper, and began a process of repositioning the brand. This led to Moncler products becoming increasingly unique in nature.