uke - a fresh new concept brand direct from Spain, featuring fashion forward designs allowing the modern day woman to wear effortless sophistication from day in to night. Focused on modern designs that translate from workwear and tailored staples through to playful mix & match statement pieces. Uke uses high quality Italian and Spanish fabrics, and is exclusively produced and made in Spain.
uke it is owned and created by Nancy Tarrasó and Alvaro Cano at 2010 at sunny Valencia, located in the east coast of Spain. Both Creative Directors from the brand and self-taught designers, put together their passion for fashion and art and their knowledge in company management. They bet for Tailor Made in Spain, simple and clean but “sunny” pieces for an elegant but fashion forward women on-the-go.
sunny mini- malism.
uke introduces “sunny minimalism” which is inspired by present day Scandinavian design and American 90 ́s sportswear.
uke DEFINITION: ‘uke’ is Norwegian for week, and this play on words and essence of the brand speaks to fashion driven women of today who enjoy a sunny touch of Spain and love to wear one look that transcends from day to night, work to play and everything in between.
mix & match
LIVE & BREATHE FASHION
Product values: versatile, wearable, contemporary women’s clothing.
Philosophy: sunny minimalism.
Brand positioning: directional contemporary market. Target group: fashion forward women from 25-45 years old on-the-go.
The uke woman: cosmopolitan, stylish, and independent woman.