VIVETTA is an Italian contemporary brand established in 2009 by fashion designer Vivetta Ponti.
The brand depicts a delicate, fun, light and at the same time assertive femininity that is expressed by the designers love for dolls, antiques, fifties furniture and sixties and seventies tapestry.
These nostalgia elements combine with contemporary silhouettes and bon-ton patterns contrasting with lines that are more clean, enriched by unexpected details, surreal elements that aren’t usually considered as feminine, such as ‘the profiles of faces’ and ‘hands collar’ in the precious embroideries decorating the creations by VIVETTA, a leitmotive of collections by the brand.
VIVETTA was created in 2009 by designer Vivetta Ponti. She launched her first collection after winning the “Parisian Fresh Lounge” competition at the renowned Who’s Next & Première Classe trade show in Paris. VIVETTA’s rise to fame has been phenomenal since, and it is now one of the most sought after labels. VIVETTA’s designs are 100% Made in Italy for both fabric sourcing and production.
Vivetta Ponti currently lives and works between Milan and Assisi (Umbria) with her beloved Siamese cats. She also acts as Art Director and Set Designer for Virgilio Villoresi, Italy’s most influential experimental animation director.
FRIENDS of VIVETTA
Celebrities wearing VIVETTA include: Charlotte Dellal (shoe designer - Charlotte Olympia), UK singer Pixie Lott, Alexa Chung, Cher Lloyd, Peaches Geldof (she was the face of VIVETTA for AW10).
Fashion Editors & Bloggers loves VIVETTA too: ELLE Italia Fashion Editor Eva Fontanelli was photographed by The Sartorialist wearing VIVETTA, ELLE China Editor Leaf Greener is also often spotted in VIVETTA. Eleonora Carisi (Joujou Villeroy), Laetitia Wajnapel (Mademoiselle Robot), Chiara Ferragni (The Blonde Salad), Alix Bancourt (The Cherry Blossom Girl) are all great supporters of the brand.