NO KA'OI

Italian-designed and Hawaiian-Inspired, NO KA 'OI is an ACTION COUTURE brand.

What is Action Couture?
It is rooted in fashion, femininity and functionality.

NO KA 'OI is designed for fashion-forward women who are unwilling to compromise on
style when dressing to practice yoga.
But, NO KA 'OI is not just about yoga, it is about a way of life...

Launched in 2013, NO KA 'OI means "the best" in Hawaiian
and that is what we strive for in terms of design and lifestyle.

NO KA 'OI allows women to move seamlessly, confidently and comfortably through life.
This collection takes you from the yoga studio to drinks with friends.
It is fashion-forward streetwear that also performs.