STEMMING FROM THE LIGHT TO ENSURE EYE PROTECTION
NUIIT is a novel idea that comes directly from the light, that magical light which covers the northern sky with special colours.
An extraordinary glare shining and reflecting on the white snow line, then capable of turning into a transcendent element which illuminates the road to knowledge for achieving a brilliant technological development.
But also a warm, comforting flare, typical of the Far North and of its people’s traditions.
NUIIT brings all the charm of high latitudes, where the light reigns supreme for entire seasons, without ever giving way to night.
DESIGNED AND TOTALLY HANDCRAFTED IN ITALY
NUIIT has garnered the millennial experience of the peoples of the Far North, combining it with the latest technology.
The result is an eyewear line that reinterprets special forms refined over time by skilled craftsmen, making them of the most innovative materials in order to ensure maximum protection.
High quality materials, such as acetates manufactured in Italy by Mazzucchelli Spa and modelled following the contemporary, stylish design that characterizes Nuiit frames.
The true hallmark of NUIIT’s spirit is Light Shadow –the shaded strip that crosses each lens along the line of sight – which comes from the connection of tradition and innovation to improve vision and ensure a more effective shielding both from direct and reflected sunlight.
Improving vision and ensuring a more effective shielding both from direct and reflected sunlight.