Oakley was created for top athletes around the world, for those who view their limitations as just another challenge. The brand’s passion inspires us to look beyond the conventional ideas of industry standards. It runs in our blood to identify problems, create something new and to give these new creations an artistic shape. And of course to exceed all expectation.
Decades of Oakley innovation have led to a full range of market-leading products including performance apparel and accessories, prescription eyewear, sunglasses, footwear, and watches. These products represent our commitment to top performance; a passion that redefines what is possible when overcoming limits. The innovative Oakley talent has been awarded with more than six hundred patents raising the level of physics to almost a magnificent artform. Technologies finding their way out of sport into the lives of people in order to improve these.
OAKLEY BRAND OVERVIEW
Oakley blends science and art to redefine product divisions by rejecting the constraints of conventional ideas. The company is recognized as one of the most coveted brands in performance technology and fashion. Its icon is embraced by the global culture of sport competitors who define their own lifestyle - world-class athletes who exceed the limits of possibility. In recognition of these athletes, Oakley is striving for the same goal.
The company continues to build on its heritage of authenticity by reinventing products from scratch; to achieve superior quality and genuine innovation that deliver the unexpected. Awarded more than 575 patents and registered trademarks, Oakley is a global icon offering products to consumers in more than one hundred countries today.
The authenticity of Oakley’s inventions is backed by state-of-the-art research and production facilities. Ideas enter the virtual world as CAD/CAM designs then take shape as prototypes, built of 16-micron layers of vaporized polymers which are solidified by electromagnetic radiation. Progressive builds are tested with spectrophotometers, impact accelerators, and environmental simulation chambers. Only then are new inventions ready to be field tested by the world’s top athletes.
Technologies that bring excellence from the major sports to the general public with innovations that serve all - from the extreme rebel to the most demanding expert. In addition, energetic design technologies are combined with the best materials available to produce necessary supplies for occupational and military applications. As with all research and development categories, this leads to crossover of performance innovations for the general public.
As the undisputed leader in performance eyewear, Oakley continues to drive advances in sport technology and redefine the lifestyle market with patented optical innovations. Numerous patents have been assigned to the inventors behind the company’s High Definition Optics® (HDO®). HDO® virtually eliminates the problems of ordinary lenses, including distortion that refract light (so objects are not really where they appear to be) and optical flaws that magnify images in the manner of foreign prescription lenses.
Eyewear is our passion. Some may say we’re obsessed and that’s okay. Since 1978, Oakley has led the way in improving eyewear design and technical performance. Right now, we have so much more to offer to you. Oakley polarized lenses are engineered with a liquid infusion process that bonds the polarizing filter at the molecular level, eliminating the haze and distortion found in conventional technologies. We make the difference, and you reap the benefits when you strap a pair of Oakley’s behind your ears.