Prada is a synonym of style and has often anticipated and dictated standards in the aesthetic of a number of different milieus. Prada’s edge is quality and has always been a combination of an innovative approach and a strong tradition of craftsmanship. It is a method applied to every stage of the process, from design to materials selection, from production to sale, from advertising campaigns to communication strategies. This is what created the whole history of its unparalleled quality. The same creative process is applied to the Sun and Optical Eyewear Collection where Prada always committed to the development of experimental shapes and the use of unconventional communication strategies.