True to its international icon status, Ray-Ban maintains its distinctive style while reinventing its collection after collection. For the next Fall-Winter 2013/2014, the brand confirms its resolute character and a contemporary spirit that stems from a legendary history.
Early Ray-Bans were created in 1937 with a technological DNA. The Aviators were designed to protect US Air Force pilots from the harshness of high altitude light, but soon became Hollywood stars’ favorite sunglasses and established cult objects. Over time, the creation of new models with original lenses and shapes, made from leading-edge materials, built a myth that would fascinate entire generations.
New features concern evolutions in the use of innovative, high-performing materials like carbon, aluminum and titanium, as well as the exceptional properties of LiteForce, used in the aerospace, electronic and medical industry, first introduced in the past season demonstrating unique flexibility, lightness and durability. This technology-based comfort takes shape in incredibly contemporary styles, without ever losing the brand’s unmistakable iconic elements.
Ray-Ban Tech- LiteForce
The new version of Ray-Ban’s iconic, timeless Wayfarer is made of LiteForce, a hi-tech material with extreme performances in terms of lightness and resistance. The frames and lenses, offered in new colours, set off the silver touch of the classic ovals on the front and the logo in relief on the temple. Available in glossy black, matte black, metallized brown, metallized blue, metallized silver, in combination with different standard or polarized lenses.
Ray-Ban Legend Icons
Ray-Ban Clubmaster is one of Ray-Ban’s most iconic models, a genuine best seller with its proud vintage allure that continues to win over new fans. The new version has been redesigned in aluminium for lighter weight, pleasant texture and perfect fit. The front has also been restyled and features a flat design that defines even better the original shapes and details. In addition to the classic black, the colour versions – with matching crystal lenses – emphasize the metal tones: silver, gunmetal, bronze. Also available with polarized lenses.
Ray-Ban New Special Series polar lenses
Ray-Ban enriches its icon models with special colored and polarized lenses. A wave of fresh, vivid colors from Ray-Ban’s historical archives has been revamped with increasingly advanced technology for better, sharper vision. Harmoniously combining the timeless appeal of Ray-Ban’s heritage with the innovation of polarized lenses and perfect functionality, the Special Series is sure to create a uniquely trendy look.
Ray-Ban’s Wayfarer, the model that has become an icon of style, a favourite with rockstars and divas, constantly in the limelight because of its unparalleled vintage glamour, is now available in matte black with polarized lenses in 3 new colors.
The Aviator, Ray-Ban’s first model with the signature teardrop shape created to stay close to the face and provide maximum protection from glare, is now available with polarized lenses in 5 new colors.
Clubmaster is Ray-Ban’s most iconic model, a genuine best seller with its proud vintage allure that continues to win over new fans. It is now available with polarized lenses in 4 new colors.
Ray-Ban Tech- LiteForce
Ray-Ban’s first LiteForce optical frame is rectangular shaped in typical Ray-Ban style, with slightly rounded angles. The Tech line is made of LiteForce: this futuristic material, introduced by the brand last year, features extreme lightness and resistance. These properties allow for thin, elegant design and maximum wearing comfort. Colour variants include glossy black, matte metallized dark grey, matte metallized light brown, matte metallized blue and matte metallized red. The logo is laser engraved on the temple; the hinges are gunmetal colour metal.
Ray-Ban Legend Icons
This large-sized, structured frame is in line with Ray-Ban’s distinctive design. The thick lines emphasize vintage inspiration. The front is illuminated by iconic metal rivets - a detail that, together with the rounded hinge and logo in relief, accentuates these glasses’ character. The material (acetate in a proprietary composition) is offered in multiple colour combinations. RX5301 This sophisticated model is inspired by the well-established vintage trend, with that special twist. The interpretation is elegant, with perfectly balanced proportions between frame thickness and lens size. The ideal frame to intensify the gaze, made more precious by design details like the metal rivets on the front and the rounded hinge replicating historical Ray-Ban styles. Made of hand-finished acetate.
This sophisticated model is inspired by the well-established vintage trend, with that special twist. The interpretation is elegant, with perfectly balanced proportions between frame thickness and lens size. The ideal frame to intensify the gaze, made more precious by design details like the metal rivets on the front and the rounded hinge replicating historical Ray-Ban styles. Made of hand-finished acetate.