SET is a modern premium brand and stands for casual, effortless looks that are always coupled
with a pinch of understated sexiness.
Inspired by the Zeitgeist and aesthetic trends, the label’s modern designs underline the personality
of every self-confident woman.
Quality is always the top promise. The collection is mainly produced in Europe in order to meet the highest standards.
Yarns and fabrics mostly come from Italy and underscore the brand‘s absolute premium quality.
SET Creative Director Maya Junger lived in London for many years working as an international business lawyer before launching SET in 2009. She embodies the spirit of SET: the mother of four children loves vibrant cosmopolitan cities and is inspired by street styles, art, architecture and music.
Since the first SET collection went on sale in autumn/winter, 2009, the label has been growing steadily and is now represented at major retailers and department stores in over 18 countries.