Sneaker LAB and all related premium shoe care products and sneaker cleaner accessories were first established in 2012. It all started with an infectious passion for sneakers and the minimalist street culture trend. We created a full comprehensive range of biotech and environmentally friendly products to suit all shoe cleaning and sneaker care requirements. All products are water based, function on a molecular level and continue to work long after application. Our solutions are also 100% biodegradable and packaged in materials suitable for recycling. You can find Sneaker LAB products across all major regions of the world – Africa, USA, Europe, Asia and we’re growing!
The Sneaker LAB crew is a small elite team that strives to get the job done right when it comes to looking after shoes, and sneakers in particular. Our appreciation for sneakers and streetwear, partnered with our eagerness to create a local South African brand with global potential is what drives us. The team works towards the vision of innovating and revolutionizing the way individuals think about shoe and sneaker care.
We care about what our environment’s needs too. Building a green, sustainable brand is at the core of what we do at Sneaker LAB. So we focus on creating premium shoe care products that refresh and restore shoes and sneakers without any environmental kickbacks. We have harnessed the same beneficial bacteria that nature uses to biodegrade organic waste, and we have learned how to grow them in massive concentrations, placing them exactly where they are needed. By targeting these high concentrations of good bacteria exactly where they are needed, we achieve a force-multiplier effect of hyper-accelerated biodegradation – meaning your sneakers remain cleaner for longer due to the sustained cleaning activity of the probiotics. Sneaker LAB products do not contain soaps and chemicals but rather use pro-bacterial technology that is safe for the environment. Sneaker LAB biotechnology is now being widely acknowledged as the world’s most advanced premium shoe care and sneaker cleaner from the perspectives of environmental and human health.
Be part of the clean sneaker culture and care for your sneakers in a fresh, scientific and eco-friendly way.