Solstice, a modern timeless menswear brand
Solstice is a Swiss modern menswear label launched during the summer 2014.
The collection’s ambition is to engage our audience in a journey outside of their daily routine. The solstice refers to 2 singular days in the year, the shortest and the longest one, where the sun (lat. sol) stand still (lat. stice) before reversing direction...
…with the motto to inspire everyday escapism, solstice proposes its audience to thrive for singular days all year long.
The solstice garments stand for:
- clean, simple and precise design
- effortless looks with discrete details
- quality sustainable fabrics (GOTS, Oko 100...) - manufacturing solely in Europe
Store and press visbility
Solstice is currently available in Switzerland finest stores (Making Things, Qwstion flagship store, Monsieur Alain, Waldraud, Riviera, Melvins, Paradigme, Foound, Toku and die Handlung) and from Fall 2015 in France (LException) and in the Netherlands (Hunting Ensemble). You can learn more about solstice on our website and via some of articles already published in the international press (Monocle, Elle, Timeout, Edelweiss, Swiss inflight magazine,...) all available on www.thesolstice.cc
As a Swiss label, it is also important to use and bring upfront the strength of Swiss local textile industry.
The Swiss Shirt Project
The fabrics used on solstice Swiss Shirt Projects are fully Swiss made from the spinning of the cotton yarn to the finishing within 80 km radius from Zurich... except the cotton that is not growing in Switzerland and imported from the United States.
Here is the fabric story in 5 steps:
1. Cultivation: the certified organic supima→ cotton is cultivated in the US
2. Spinning: the chosen extra-long staple cotton fibers are spun by Hermann Buehler (the last spinner in Switzerland and the worldwide leader) near Winterthur.
3. Weaving: the Yarn is then woven through a mechanical process to a fabric by Jenny Fabrics in Glaris. 4. Finishing: the finishing processes include pre-treatment, dyeing, mechanical and chemical finishing are made by Cilander in Herisau. Usage of environmentally harmful chemicals is prohibited
5. The fabrics: are marketed and delivered to Solstice