SONGZIO

Philosophy

SONGZIO EXEMPLIFIES ZIO SONG'S DESIGN IDENTITY: ASPIRATION. ASPIRATION IS WHAT REPRESENTS SONGZIO'S AMBITION. EVERY SINGLE PIECE OF CLOTHING IS A VISUALIZATION OF HIS INSPIRATION. HIS WORK SYMBOLIZES THE ODYSSEY OF A YOUNG MASTER, REFERED TO IN KOREAN AS 도령 (DORYUNG), WHO ACHIEVES HIS PROGRESSIVE IDEALS THROUGH HIS ELEGANT YET FEARLESS JOURNEY. THE PROTAGONIST OF THE BRAND IS THE YOUNG MASTER WHO IS AN ELEGANT POET, A PAINTER, AN ARTIST, WHOSE ORIENTAL ELEGANCE SONGZIO INTERPRETS THROUGH IT MODERN EYES.