SOPOPULAR®

From a universal standpoint towards the world, one of openness and sincere dialogues, we survey all that lies beyond. Unconditional synergy is formed by championing global wanderers, seasoned travelers and eclectic enablers. In life our choices reflect who we are, they truly shape our identity. It is this uniqueness that empowers us. To be independent, confident and foremost irreverently free.

SOPOPULAR crafts its seasonal menswear collections as timeless wardrobe essentials, always homegrown in our Berlin atelier. The garments are sensibly constructed to allow for elegant movement and interaction. Masculine, composed and with a touch of majestic urban elements, the silhouette merges strong defined shapes with sharp tailoring. Architectural sharp lines are morphed purposely with intelligent details and functional utility solutions.




The SOPOPULAR studio works from a understated colour composite, often consisting of deep blacks, crisp whites and sultry grays. Characteristic textural interplay is encouraged, by mixing heavier wools and sturdier leathers, with sheer jersey, neat cottons and lush merinos. The collections exist as trans-seasonal and interchangeable, fit for layering or clean understated dressing.

Consequently, our choice of daily uniforms invites to contend with the streets, always slightly brazen and everlastingly bold.