Here at TALLY WEiJL, we design the fabulous FASHION MUST-HAVES of the season for our lovely customers! In order to be successful, our TREND TEAM is continuously traveling around the world to identify the newest FASHION TRENDS. The inspirations for our collections come straight from our small CREATIVE TEAM in Paris and are being created at the TALLY WEiJL CAMPUS in Basel. You’ll find what’s hot in our ONLINE STORE and in one of our 900 STORES spread over 37 countries. From playful dresses to ultra-cool denim styles, you’re sure to find the PERFECT OUTFIT and the matching ACCESSORIES - from daywear to evening and everything in between, TALLY WEiJL makes sure that you feel SELF-CONFIDENT and BEAUTIFUL in all situations.
THE TALLY STORY
The amazing success story began in 1984 in a small garage in Switzerland, where Tally Elfassi-Weijl developed her first fashion designs. While studying at the Hotel School in Lausanne, Tally Elfassi-Weijl found the time to create 12 collections yearly with a small budget. In their little Fiat, Tally Elfassi-Weijl and her business partner, Beat Grüring, began supplying and delivering garments themselves to large Swiss fashion houses and boutiques. Their ability to deliver the TALLY WEiJL trends within just two to four weeks was revolutionary, and “just in time” became the key for success.
Very early on, the pair decided to set up their own stores, as it would allow them to grow a stronger relationship with customers. In 1987, Tally Elfassi-Weijl and Beat Grüring opened their first TALLY WEiJL Store in Fribourg, Switzerland. Over the next several years, TALLY WEiJL gained more ground, steadily growing and expanding to new markets.
Today, TALLY WEiJL is one of the big international players in the fashion retail industry, boasting 900 Stores in 37 countries worldwide. And Tally Elfassi-Weijl is still validating all collections. She has achieved the impossible out of own power and is a role model for all her customers and employees.