UBR is born in Norway and shaped by its ice cold winters and rainy summers. In these conditions a jacket is not just an accessory, it is a necessity. Since 2009 UBR utilizes highly advanced technology to create jackets that make you stay warmer, travel lighter and look smarter.
TECHNOLOGY & TAILORING
Oslo, Norway. UBR continues its quest for the perfect city jacket with new innovations. By pushing technology further than any other fashion brands the Norwegian company has created a series of coats and jackets that are unmatched in performance, flexibility and comfort. You stay warmer, travel lighter and look sharper.
UBR’s design philosophy is based on Scandinavian simplicity. Through clean lines and new functional solutions the company creates a modern technical look that stays in fashion regardless of trends. Working with industrial designers UBR is as much inspired by premium cars and innovative electronics as luxury goods.