They have caressed Bridget Bardot’s curves and have crossed ocean’s waves. They have marched in the Vietnam War and danced nights at S. Tropez. They were born on the ships of the American Army but have become famous on the bodies of the most beautiful women in the world. Seafarer pants have plowed through history on both land and sea, uniting style and emancipation, war and peace, Hollywood and Rive Gauche.
In the beginning of the 20th century their story began as a necessity: sailors needed trousers they could take off in a hurry in case of a storm and easily roll up and not get wet when they disembarked in the sea. Seafarer, for the first time consecrated the detail that would make style history: the big bell pants. Then a twist of fate that only the fashion industry could go along with, in the 60s and 70s they were found in second-hand shops, and then worn by BB, Ursula Andress, Jane Birkin, Raquel Welch, Jacqueline Bisset, Farah Fawcett. And like that the necessity becomes a pleasure, work becomes a civil commitment, the new world throws out the bridge to old Europe. Like this Seafarer unites men and women, comfort and sexuality, severity and fashion.
They have a perfect cut, not forced, flawless, capable of becoming an age, telling an idea. Representing the smile of the sailor who kisses his girlfriend after the war. Or the bliss of Jane Birkin on those French afternoons, that became the ideal of casual chic. So chic that it ended up in Metropolitan Museum in New York, like one of the design masterpieces from the 20th century.
The waves of fate carried Seafarer intact till today, untouched by time. After navigating for the last century the brand is being relaunched for the Spring 2013 debut with a women’s collection that proposes the same legendary cut with a strictly Made in Italy workmanship.
Materials, stitching, construction and wearability resulting from careful research from both the rediscovery of the Brand’s archives and the best of Italian savoire faire.
It is the tradition that becomes innovation and continues to tell a tale, the aesthetic destined to once again capture the women’s market.