7 For All Mankind
The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California in the Fall of 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denims’ venerable center for research and development worldwide changing the landscape of denim forever.
7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market, and have continued to show exponential growth year after year. In the past seven years 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs.
The brand, famously dubbed “Sevens” by fashion editors and stylists, grew to fame in no small part because it became an instant favorite among Hollywood’s elite. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler. Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans of the brand shortly after the launch of the 7 For All Mankind’s men’s collection in 2002.
The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include women’s, men’s, kids, sportswear, handbag and footwear collections. The brand’s offerings also continue to expand through innovative collaborations with highly regarded designers such as The Great China Wall, Zac Posen, Azzedine Alaia, Evan Yurman and Pucci. Exciting partnerships that push the envelope of design and creativity are now a signature part of the brand’s exploratory endeavors. 7 For All Mankind continues to merge the worlds of denim and couture to redefine the fashion landscape. The brand is currently sold at its owned retail stores, www.7forallmankind.com, luxury department stores, and high end specialty boutiques in over 80 countries throughout the world.
PRE-FALL 14 COLLECTION
Compact construction and sleek look are the main features of this luxurious stretch denim. Fine yarns lend sheen surface and high-recovery elasticity to the jeans. Superior Sateen is featured in indigo and black denim in an array of washes.
Rips and slashes are key elements for fashionable jeans featuring authentic laundry finishes, ranging from pattern destroyed effect to heavy vintage-inspired abrasions.
Our core denim has a natural worn-in look and winter indigo shades. Coatings and resins enhance the colour authenticity and depth. SILK TOUCH Our latest technology features an innovative fabric combination of tencel and cupro, giving our jeans new luster and a compact silk touch. Denim washes stay authentic but have a new contemporary feel. The Silk Touch line also features a soft Fall-inspired colour palette.
One of the season's must-have fabrics for everyday women's skinny jeans, Slim Illusion embodies the newest generation of performance-stretch fabrics with its extreme elasticity and high-recovery standard.
NEW GENERATION COATINGS
Stretch coatings have become a key factor in Premium Denim. Compact-coloured and monochrome coatings are still relevant as they have a soft hand feel and maximum flexibility. Innovative techniques are now being introduced to create a clean and contemporary look.
NO FADE – BlackBlackBlack / BlueBlueBlue
Our Triple Fabric stays vivid even after 40 home washes. This is achieved through our Triple process starting with the construction of the fabric and finishing with a special process applied to it. The result: a true no-fade denim.
7 For All Mankind selvedge denim is created on old-style shuttle looms by denim craftsmen. The process is slower and more expensive, but the denim is softer and more durable than modern production. The selvedge denim is identified by our iconic burgundy label colour woven into the selvedge edges. Clever details, along with our exclusive selvedge, make this more than just a jean; it’s a work of art.
LUXE PERFORMANCE - Our Best Engeneered Jean Yet
Luxe performance combines comfort with great fabric recovery for a perfect fitting jean.
Winter intense gives a modern and sophisticated attitude to denim. This amazing deep blue shade has been achieved through an innovative over dyed technique that adds texture to the fabric.