HOW
We dedicate all our skills and passion into spotting the right looks and trends –and deliver it at the right time to the right price. We make fashion clothes based on a set of values and culture, which makes us able to provide the ultimate fashion moment for our customers. By dressing girls in the newest fashion, in the right environment and make them feel good about themselves, we become best in fashion
WHAT
We make nice feminine fashion clothes, at the right time, in the right setting –and at a reasonable price. We make fashion moments and we strive to do that to perfection. And it is why we do it; our purpose, our belief in confidence, which will make us best in fashion.
WHY
We believe in confidence. We believe that confidence can make the world better – because it makes people better. We believe that confidence is sustained when it is recognized through positive experiences. That moment when you feel confident in your true self is the moment that we want to help you dress into. That moment when you feel right and in perfect balance with what you are and what you look like. That is what we call your fashion moment. Confidence is not for sale. But we will give you the clothes to wrap it in.
The VILA girl is feminine and graceful. She is adventurous both when it comes to her own life and when it concerns fashion.
Among friends she is known for her unique eye for the latest trend and the way she expresses herself through fashion.
The VILA girl has an outgoing and creative personality; is funny to be around; loyal to her friends; and most of all is not afraid to stand out in a crowd.
She loves her freedom to choose what to wear and when to wear it. She has a refined taste in style and is in complete control over her own fashion moments.
Feminine
VILA believes that femininity is the perfect balance between being frail, graceful and confident. It is a balance, which is expressed in all of our clothes through
little details in styles and fabrics. Those little details make all the difference, both in our clothes and with the people who wear them. Together they make femininity become power in a delicate frame.
Sensual
VILA believes that sensuality is appetite for life. It is passion for experience, both in spirit and in body, and it should always be reflected in our clothes and in the way we present it. Sensuality is not only expressed through the clothes you wear but also in how you wear it. VILA lets the sensual woman express herself.
Fashion
VILA believes that fashion is a product of time, place and inspiration. And we believe in being the connection between fashion and personality. This is how fashion becomes more than just fashion – when people wear it. And there is a big difference between wearing it – and just putting it on. It is the same thing with confidence. Fashion is a look for your personality. And fashion is nothing without you.
Fact sheet
VILA CLOTHES was established in 1994. Today we have more than 200 stores and more than 1,900 wholesalecustomers. 200 VILA colleagues work in Denmark.