Ahlvar

“After ten years as a designer working for other brands I decided to follow my dreams and create my own label.
For several years this idea has been in the back of my head and it has grown more and more. I wanted to create that perfect blouse that you can wear together with a pair of black trousers and high heels. A timeless blouse that is neither too cute nor too ladylike. That is sensual without overdoing it.

My main focus is blouses. Feminine blouses with unique seams and cuts to mess it up and to renounce from the plain, sweet and noble.
Just a hint of “trompe l’oeil” (fool the eye) without to confuse, rather to enhance.
My goal is that it should feel well executed but also uncomplicated and easy to carry. A timeless collection with the perfect balance between wearable and unique. “

Frida Ahlvarsson
Co-founder and head of designer at Ahlvar By Frida Ahlvarsson.