Nupur graduated from the Interactive Telecommunications Program of Tisch School of the Arts, New York University, in 2005. In 2011 she launched AISH, as it’s Creative Director and Founder.
Drawing inspiration from her experience of living and traveling in several countries and constantly shifting perspectives, Nupur presents ‘ethnic-modernism’ inspired products. The line started with scarves and slowly grew to include travel and vacation wear.
“When we decided to launch, my mind wasn’t just brimming with product ideas but I was also concerned with the feeling that I wanted our products to invoke. Of being on a vacation that doesn’t have much of an agenda, invoking freedom, vitality, a sense of abundance and endlessness of time”.