Top Designer Benedikte Utzon Chooses Danish Fashion House
Danish top designer Benedikte Utzon has been in great demand. Impressive offers from Denmark and abroad have flooded in over the past five months. Now that she has finally made her decision, it is both surprising and makes perfectly good sense at the same time – she has chosen Danish fashion house Womens Wear.
Well-known designer Benedikte Utzon has had her thinking cap on over the summer following her bankruptcy in May. She has had plenty to think about, as offers from great and recognised names across the world have rolled in. One of the many people who contacted her was Kim Rasmussen, Managing Director and owner of the fashion house Womens Wear. He asked whether she would design a dress line for one of the house's high-end brands, Elinette.
At first, Benedikte Utzon said no, but something had caught her imagination. Therefore, she and Kim Rasmussen continued their dialogue while she was in Greenland and he was in the Far East.
– We both realised pretty quickly that we were on to something quite unique. It was a match at both a professional and a personal level. Kim was in the Far East and started finding materials for me, and intuitively, his choices were spot on. We found common ground very fast, and neither of us had any further doubt that we wanted to work together, says Benedikte Utzon.
Although Womens Wear is not yet among the biggest names in the industry, it is still one of the businesses that are being noticed. Womens Wear has developed quietly, but steadily, and while the majority of the textile industry has been cutting to the bone, focusing on gross profits, Kim Rasmussen and Womens Wear have refused to compromise on quality. Instead, the company has chosen to maintain the very elaborate and expensive creation and production process that is a prerequisite for the high clothing quality.
– Every single design goes through a long and detailed creation process – from the actual design and our designers' first style, via the model seamstress' first test sample and adjustment model, to the actual production in the sewing rooms and through to the day where the dealers receive the final collection. We also buy all piece goods and materials ourselves from many different parts of the world. Without doubt, this is the most cumbersome and expensive production process you can imagine, but it is precisely this quality assurance and control of the fit of each item that justify our position on the market, says Kim Rasmussen.
In the best hands possible
The good craftsmanship and the commercial professionalism have also been decisive factors for Benedikte Utzon.
– Womens Wear are extremely well organised, and they are excellent at running a business. They are capable of the things that I need: quality assurance, design, production, financial control, advanced IT systems, high level of logistics, highly specialised staff, strategy etc. Most importantly, they have great respect for my process and my design. I am in the best hands possible, which allows me to concentrate on what I am best at, because Kim and his team have everything else under control, says Benedikte Utzon.