Woolrich is one of the oldest outdoor clothing brand present in the United States, and it is still an outerwear brand leader.
Woolrich was founded in 1830, and is a brand with heritage, history and tradition.
Woolrich’s history runs parallel with America’s own history, alongside the endless train tracks that were built in Pennsylvania in the 19th Century. And it was right there in Pennsylvania, in 1830, where John Rich established his first wool factory. The twenty-five-year-old Rich drew on his English roots to land a job as a wool carder in Germantown, on the outskirts of Philadelphia, in 1811. By 1830 he had put away enough money to build his own factory along a picturesque small brook called Plum Run. The first wool products manufactured by Woolrich were distributed by Rich himself. He travelled from logging camp to logging camp selling fabric, socks, coverlets and yarn to lumbermen from the back of a mule cart. The loggers wives then made clothes from the fabric.
By 1845 he expanded the mill and it was moved to what is now Woolrich, Pennsylvania ,By the mid-1800’s, Woolrich was making finished garments along with its woolen fabrics. From this rather modest beginning, Woolrich grew up and developed more sophisticated products with new production methods. Over the years this factory was to become one of the United States’ main outdoor and sportswear producers.
“Comfort, Durability, Resistance, Warmth, Simplicity” are the key words of the Woolrich brand for the last 185 years. Woolrich is the outerwear leader in the United States, and is exclusively distributed in Europe by WP Lavori in Corso.
High attention to detail, in depth fabric research design and wear make the Woolrich brand the symbol of sportswear that is also elegant. The explosion of this brand in the European market took place in the ‘90’s thanks to the Woolrich symbol, the Original Artic Parka. The WP team discovered it’s casual capabilities by chance: WP selectors were traveling throughout Pennsylvania and during a stop near a fish canning factory, one of WP researchers noticed that all the workers were wearing the same jacket. He then found out that the parka jacket they were wearing protected the workers from the cold storage’s freezing temperature. Woolrich’s strength lies in its ability to interpret the needs of those who wear the collections. The styles are created from new fashion trends and contact with the newer generations through work wear, military wear and athletic wear.