COMFY COUTURE // HANDMADE IN GERMANY
Boulezar stands for luxury fashion that persuades through distinctive quality, true comfort and an unobtrusive, contemporary style.
At Boulezar every design process begins with exclusive, carefully hand-picked fabrics. These are sourced from small to medium-sized family-run businesses mainly situated in Italy and Japan. Besides the fabrics, a strong commitment is also made towards the traditional artisanry of the tailor - an art threatened to be lost in times of industrialised mass-manufacturing. It is the quality of our fabrics and the craftsmanship of our tailors, paired with the comfort that our wardrobe is designed to offer, from which the theme “Comfy Couture” evolved.
After four successful seasons “Comfy Couture” once again reflects the evolutionary process of Boulezar’s founding idea - to develop the perfect symbiosis between unobtrusive, contemporary fashion design and the luxury of high quality and true comfort.
That very concept is inseparably linked to the irrevocable statement of “HANDMADE IN GERMANY”. Boulezar entrusts exclusively national and even regional partner firms in Germany and Bavaria with the production of their collections. It was thereby of the utmost importance to select partners that are able to guarantee the impeccable and distinctive quality Boulezar strives for at all stages of the process. Besides the qualitative aspect, the short transportation routes and the pride that goes along with producing in Germany, Boulezar crafts products that have been produced under fair working conditions and that are made to last.
“True luxury, in my eyes, lies in the renunciation of the unnecessary, in true quality, comfort, fairness and the
focus on the essential.”
Sebastian Kaiser, Founder