Launched in 1995, this collaboration with the Seiko Watch Corporation has been a huge success from its inception. Initially Seiko approached Onozuka with the anticipation of simply designing the face of the watch. Instead they were presented with a total design concept. Inspired by everyday objects, such as candy, products from the drugs store such as packaging of toothbrushes, bandages, or sporting goods, Onozuka associates the watch collection as an enjoyable outlet of designing, and likens it to designing accessories or a ‘good-luck charm”. New concepts are introduced 3-4 times a year.
In addition to the Paris flagship, ZUCCA currently has 2 direct shops in Tokyo, 1 in Hong Kong with 71 selling points in Japan, 43 selling points in the US and Europe, and 12 selling points in Asia.